 |
April 18, 2019 |
|
| |
 |
Learn How Blockchain Is Getting Real at Ops |
| The explosion in the blockchain-based marketing landscape over the past 18 months has brought an interesting dynamic to the already complex world of digital advertising. There has been a lot of hype, a lot of hot air, a lot of learning, and a few solutions showing early promise around this new and emerging technology. Blockchain-based advertising solutions have presented bold visions that aim to prove that they can disintermediate, bring transparency to the supply chain, reduce fraud, and bring new opportunities to market. With much focus on the immediate problems that this technology aims to remedy, there’s a more fundamental shift taking place in the evolution of the web toward a new, user-controlled web3 Internet. Read more. |
|
 |
How Ad Ops Can Work Better With Sales |
| The business of ad operations is a complex one, requiring various teams to coordinate their activities to align, compliment, and work in sync with each other well. In that regard, the successes of sales and ad ops are interlinked, as neither department can achieve its greatest height without the support of the other. And without effective communication across teams and a highly-structured workflow in place—there truly is no success. Here are some tips on making that relationship work. Read more. |
|
 |
AdMonsters Webinar: Automating the Digital Direct Sale |
| Direct sales are on the rise—which is great news! It’s just that orders are somehow becoming even more complicated, crossing a seemingly endless river of channels. Publishers need as much automation as possible in their workflows, and the tools are up to the task—particularly tighter integrations with advertiser planning and buying platforms. Aligning your tech with your organization’s prerogatives while trying to maximize yield requires deft strategic vision, and Operative and AdMonsters are here to help you form that. Read more. |
|
|
|
 |
| Top Stories |
|
|
“We all expected the time it took for full adoption of programmatic to be shorter. But why aren’t we there yet?” asks Megan Pagliuca, Chief Data Officer at Hearts & Science. Pagliuca, who’s been growing with the programmatic media buying business since its advent 10 years ago, found her calling for transforming business through technology in college. During her keynote at Ops2019 in New York on Monday, June 3, she will expound upon the long road behind and ahead of the programmatic advertising industry in her keynote address, “Programmatic: Why Aren't We There Yet?" Read more. |
|
Though it may seem like all the departments within a publisher are scrambling to meet their own—sometimes conflicting—goals, in the end, everyone is on the same team. The revenue team in particular can’t operate in a silo—it’s constantly leaning on product and site engineering for API access and other needs, as well as legal for aid with privacy policies, vendor contracts, and regulatory compliance. But other departments are also counting on revenue— being a team-builder can have more advantages than just higher cash flow. During this special meetup panel, group of publisher revenue professionals will discuss best practices in cementing relationships between departments and the many benefits of being the bridge-builder in a media operation. Read more. |
|
The 2018 North American Publisher Salary Survey was enlightening while also surprisingly heartening—despite far-reaching dread about industry consolidation and the effect of data privacy regulations, respondents were quite upbeat about their job prospects, current roles, and the growth of their revenue teams. But does the same hold for 2019, especially when media layoffs dominated the news? You tell us—fill out the survey today. Read more. |
|
|
|
 |
|
|
|
