April 11, 2019
 
Ops is Your Beacon in Uncertain Times
The air around digital media is thick with uncertainty. Many of us in the industry are waiting for one or two shoes to drop. But we shouldn’t be waiting—we should be coming together and engaging in discussion about what comes next. Perhaps the biggest obstacle to progress in digital media and ad tech is the fact that brands, agencies, and publishers simply don’t talk to each other enough or try to see the landscape from each other’s perches. Ops NY, June 3-4, is where these conversations begin. Read more.
Hearts and Science: Transforming Programmatic With People, Data and Technology
“We all expected the time it took for full adoption of programmatic to be shorter. But why aren’t we there yet?” asks Megan Pagliuca, Chief Data Officer at Hearts and Science. Pagliuca, who’s been growing with the programmatic media buying business since its advent 10 years ago, found her calling for transforming business through technology in college. During her keynote at Ops2019 in New York on Monday, June 3, she will expound upon the long road behind and ahead of the programmatic advertising industry in her keynote address, “Programmatic: Why Aren't We There Yet?" Read more.
Automated Content Recognition (ACR): The Field-Leveling Technology for T/V (Television/Video)
The emerging technology Automatic Content Recognition (ACR) is upending the way television has always been measured as an advertising medium. ACR allows TV, still the largest vehicle for ad industry spending, to compete with and defend against other digital video advertising platforms. With most consumers, by 2021, able to view content on Connected/Smart TVs, smartphone screens and other connected mobile devices, ACR is opening doors for the old television industry to re-imagine itself as a driving force behind an exciting, new digital T/V (Television/Video) ecosystem. Read more.
Top Stories
As programmatic markets mature and high-value targets require more effort to message, advertisers are realizing the limits of their own data. Once again they’re keen to hear publishers’ audience stories. But telling your audience story and truly serving as a consultant to advertisers these days requires advanced tactics: namely connecting data across various platforms, leveraging insights from external sources, and melding data with your advertiser. Read more.
We talk to an awful lot of publishers at our Publisher Forums and other events. And in those conversations, we get deep into the weeds with them about their frustrations—like ad fraud, ad impression discrepancies, and ad quality. But we also speak with them about all the things that work really well and the many ways they’re innovating and finding ways to monetize content, despite the massive layoffs and consolidations all across digital media. So here at the outset of the Q2, when everybody in publishing isn't so buried in the planning or rush-to-the-finish stage, we thought it would be a good time to share a little bit of what we’ve learned. Read more.
The 2018 North American Publisher Salary Survey was enlightening while also surprisingly heartening—despite far-reaching dread about industry consolidation and the effect of data privacy regulations, respondents were quite upbeat about their job prospects, current roles, and the growth of their revenue teams. But does the same hold for 2019, especially when media layoffs dominated the news? You tell us—fill out the survey today. Read more.
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