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March 28, 2019 |
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AdMonsters Playbook: Combining Location-Based Context and Programmatic Scale |
| This playbook is for publishers, brands, and marketers who are looking for a snapshot of how location and programmatic fit together to create market-changing, consumer-forward approaches. In addition to helping publishers and advertisers understand the nuances of location data, this playbook represents a guide to the workings of private marketplaces and programmatic guaranteed, and also a look at what factors in the near future will further influence the world of location-based and programmatic ads. Read more. |
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What is a CMP? |
| Consent Management Platforms (CMP) have been cropping up rapidly in the wake of GDPR—(and soon CCPA)—as the tool du jour for aiding publishers in collecting and managing consumer consent and passing that data throughout the advertising ecosystem. For publishers working with multiple ad partners who need to enable user-level ad targeting, CMPs make things flow a little easier. Some CMPs even help publishers monetize users who haven’t opted in to share their data. Read more. |
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| Top Stories |
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A few months back a programmatic checklist was created for the industry and posted to LinkedIn. The article sparked a conversation around what should go into a programmatic ad checklist. At Publisher Forum Miami 2019 we took a deeper dive into what a programmatic checklist should contain. Here’s what we came up with. Read more. |
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Such is the publisher’s lot—as soon as you start feeling confident you’ve covered your bases on GDPR, you're trying to prepare for whatever the California Consumer Privacy Act (CCPA) will look like (it’s still being revised). But are your bases really covered on GDPR—considering that the European Data Protection Authorities… Read more. |
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The 2018 North American Publisher Salary Survey was enlightening while also surprisingly heartening—despite far-reaching dread about industry consolidation and the effect of data privacy regulations, respondents were quite upbeat about their job prospects, current roles, and the growth of their revenue teams. But does the same hold for 2019, especially when media layoffs dominated the news? You tell us—fill out the survey today. Read more. |
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