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February 15, 2019 |
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Shall We Kill All the Resellers? |
| A recently reported fraud leveraging Ads.txt isn't novel, but it highlights an issue with exchanges that’s been lurking on the edges of debate, while also raising serious questions about the future of auction-based programmatic. Read more. |
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4 Lessons For Digital Success From #IABALM |
| Digital media can be a struggle for all players involved. The duopoly, plus the growing As—Apple and Amazon—continue to gobble up digital ad spend. Mergers, acquisitions and layoffs become the strategy du jour. Legacy brands face challenges too, as digital natives opt for digitally savvy upstarts that know exactly how to reach and engage them. What are buyers and sellers to do? The new kids on the block (aka DTC brands) came to the IAB Annual Leadership Meeting, along with some legacy brands and publishers who are figuring out how to navigate the digital landscape, to teach a few lessons about what it takes to be successful today. Class is now in session. Read more. |
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CCPA Is Confusing AF |
| Digital media is looking forward to another year of impending doom as a fresh piece of confounding privacy regulation hangs over the space. The CCPA, which will affect any company that touches the data of at least 50,000 Californians a year, is in the middle of a statewide hearing tour at the moment and the cracks are increasingly showing in the reportedly hastily assembled piece of regulation. However, instead of screaming, "The data sky is falling!", Editorial Director Gavin Dunaway suggests we turn to an excellent blueprint for opt-in consent. Read more. |
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Bad ads are a pretty terrible thing for the entire ad ops ecosystem. By 2025 ad fraud—malvertising redirects and malicious IBV to name a few—will cost advertisers more than $50bn, accounting for 30% share of the overall digital market, so warned The World Federation of Advertisers back in 2016. But according to Confiant’s Demand Quality Report Q3 2018, the rate of malicious impressions between Q2 and Q3 2018 saw a sizable dip. Read more. |
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There was little joy in Newsville on Friday as several major media operations announced massive layoffs. Digital-native darling BuzzFeed knocked off 15% of its staff, or around 250 jobs, while Verizon cut 7% of its media unit–800 souls from HuffPost, Yahoo and AOL. Reporters and editors took to Twitter in… Read more. |
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Third-party data can be used to fill in the gaps of your first-party data, such as qualifying leads or modeling lookalike audiences. A combination of both data types helps you engage better with your current customers, and also get your message in front of new ones. But third-party data has never had a worse reputation in terms of quality than it does now. Here are five easy ways to know you’re getting top-notch stuff. Read more. |
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