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January 24, 2019 |
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How Do I Know Data Is Quality? |
| Third-party data can be used to fill in the gaps of your first-party data, such as qualifying leads or modeling lookalike audiences. A combination of both data types helps you engage better with your current customers, and also get your message in front of new ones. But third-party data has never had a worse reputation in terms of quality than it does now. Here are five easy ways to know you’re getting top-notch stuff. Read more. |
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Is Direct-to-consumer the New Rule for Marketing? |
| What do brands like Harry's, Casper Mattress and Allbirds all have in common? They are all building a one-to-one connection with their customers in real-time that drives the basis of their business and their success. That was the theme of Mike Sands', CEO & Co-Founder of Signal, talk at Industry Preview "Identity: The Future Of Real-Time Engagement In The Age Of Going Direct." He says identity is a strategic layer and that DTC brands have one leg up on legacy brands because their playbook is focused on delivering individually-tailored messages instead of speaking to the masses and hopefuls (or breathers as he terms them). Read more. |
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AdMonsters 2018 Salary Survey Is Here! |
| Despite all the gloomy news and overall uncertainty, publisher revenue specialists are surprisingly upbeat. The data we collected shows that 21% of respondents who answered the 2018 AdMonsters North American Publisher Salary Survey said they were fully satisfied with their compensation while 56% said they were somewhat satisfied. The same goes for responsibilities—27% expressed full satisfaction while 52% were moderately satisfied. Overall, salaries are generally up 10%-15% across the board from the last time we compiled salary information for the 2014 Salary Survey. Read more. |
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| Top Stories |
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GDPR compliance means companies must obtain consent when collecting personal data from their website visitors. Sounds like a big headache, right? But wait, it's easier than you think. The IAB GDPR Transparency and Consent Framework is the Interactive Advertising Bureau’s solution to help publishers tell visitors what data is being collected, and how they and their vendors plan to use it—and which vendors are using it. What's more, it sends that information down the supply chain. Read more. |
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Delivering relevant and contextual content and truly targeted advertising is a big challenge. Often it's a problem of not using the right tools in the right way. Andrew Beehler, Sr. Manager Programmatic & Yield Operations at Digital Trends shares how to integrate the usefulness of a CDP with the best of a DMP to provide a great experience to audiences, advertisers and publishers all at the same time. Read more. |
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If digital media monetization was as easy as hooking up a slew of page placements to programmatic demand sources and just watching the revenue roll in, all of our lives would be far less stressful. We also probably wouldn’t have jobs. No, there is a nuance to digital media monetization—dare… Read more. |
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