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December 7, 2018 |
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Is Storytizing the Future Of Advertising? |
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It’s no surprise, the media landscape has changed dramatically the past few years—and continues to change nearly every day. The way marketing looks at paid, earned, shared, and owned is flipping. Because of this “The five Rs are becoming complementary to the three Ps,” says Bob Pearson, Senior Advisor at W2O Group and author of Storytizing: What’s Next After Advertising? Read more.
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Remember the Times: AdMonsters Top 10 Stories of 2018 |
| For digital media and advertising 2018 has been a really exciting, but often bumpy, roller coaster ride. As far as ad operations is concerned, blockchain, artificial intelligence, location services, and mobile-first everything are offering promising monetization alternatives and other opportunities that bring publishers and brands closer to audiences in more efficient and meaningful ways. But more than any other topic being discussed throughout the industry is cleaning up the programmatic ad supply chain. Take a look back into AdMonsters archives to remember the good (and the bad) times. Read more. |
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The spread of bad ads is pretty bad in general, but since 2017— throughout the security software industry — cryptojacking has been known as the Evil Overlord (most menacing and most prevalent) of all cyber threats. Hackers looking to get rich quick from mining cryptocurrency illegally are the culprits, and they’re injecting bad javascript code into websites, mobile apps, videos and advertising to take over users’ device power to do so. According to Kapersky Labs, crypto mining malware has infected more than five million people in the first three quarters of this year alone. Read on to learn more about those pesky miners. |
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There are plenty problems to be solved in the ad operations world, including issues like IVT, bad ads, malware, and much, much more. So at every Publisher Forum, we bring together all of the noobs (yes, I meant first-time attendees), put them into small workgroups, and open the gates for discussion and collaboration. Here's their take on some of the most pressing issues in ad ops—along with a few ways to solve them. Read more here. |
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Paraphrasing Rob Norman, formerly of WPP, Rob Beeler, Chairman of Admonsters says, "advertising is about trying to make the magic of a creative thought and use to technology measure how magical it was." Here's his take on ad ops as we head into Q4 madness. Read more. |
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