In addition to providing an AI-powered tool for campaign and revenue optimization across the programmatic space, Simplaex's Rivr serves as a communication layer that could supplant the need for digital identifiers. Gavin Dunaway breaks down how this might level the playing field for supply-side tech players short on first-party data.
We listened to the conversations publishers had about how they're treating relationships with demand partners. We launched a survey for pubs to tell us more. And now!... This new playbook, developed with GeoEdge, lays out new ground rules for publisher/demand partner relations.
This year's Ops showed us there are some big ways it seems like "everything is different now" in digital media, including GDPR, data partnerships, and Facebook's unbeatability. But that means there are a lot of new strategies for digital media people to plot out. Brian LaRue tells us about what that means for the human side of the biz, not just the tech side.
