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May 24, 2018 |
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Top Stories |
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The deadline for GDPR compliance is looming, and the trades continue to chide publishers for not being prepared enough. But considering the interpretation of the regulation has continually changed—and now Google has limited the number of ad tech vendors pubs can list in its consent management tool—Brian LaRue asks: How much of this is really publishers' fault? |
Did you miss the May 10 webinar on how publishers and their partners are managing the exploding day-to-day data, integrations and reporting demands of a modern digital business? Fear not—the replay video lives on! Watch and listen to the discussion with The Economist's Sergei Bachtin, Bustle's Kim Foster, and our sponsor Operative.
WITH THE SUPPORT OF OPERATIVE
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In the latest installment of his Inside the Buy Side column, Gabe Greenberg lets us know what the heck agencies are thinking. Here, he speaks to Erica Schmidt, newly-tapped Global CEO of Cadreon, about the future of audience-based buying, the state of analytics at the agency level, and how the #TimesUp and #MeToo movements are touching agency culture.
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