New at this year’s Ops is the AdMonsters Power List, which looks to recognize individuals who are revolutionizing the digital media world through advertising, marketing, and monetization efforts. Just like the ad ops people whose toil ended laying the foundation for the digital ad ecosystem, we aim to recognize the unsung heroes—the people behind the scenes pushing the industry forward.
"Blockchain" is a buzzword, and buzzwords are wont to be misused—so be careful whose promises you believe. In his latest Inside the Buy Side column, Gabe Greenberg advises us that while blockchain for advertising holds loads of promise, no company is applying it at scale... yet.
How do you decide which of your partners can stay, and which need to be cut off? We want to know your methods! Take this quick survey, which will help us build out a playbook on demand partner evaluation and ad quality later this spring. It'll only take about five minutes to fill out—and it won't be open for your responses for very long.
