|
April 5, 2018 |
|
|
|
|
|
|
|
Top Stories |
|
Here's the conclusion of this three-part interview series with Claudia Page, Dailymotion's VP, Product and Partner Development. Claudia tells Gavin Dunaway that publishers will always need larger platforms to drive traffic to their O&Os. But when pubs look to these platforms, they need not only the traffic, but opportunities to be flexible with their monetization strategies. |
News briefs this week: Facebook makes it harder for advertisers to use third-party data sets. There's confusion around how GroupM expects publishers to comply with GDPR. More than a quarter of web traffic could be bots, but that could be partly okay. |
Publishers have so many demand partners to work with today... which can be challenging when you need to track down the source of redirects, bad creative, low fill, and other indicators of poor quality. How do you decide which of your partners can stay, and which need to be cut off? We want to know your methods! Take this quick survey, which will help us build out a playbook on demand partner evaluation and ad quality later this spring. |
|
|
|
|
|
|