Publishers have so many demand partners to work with today... which can be challenging when you need to track down the source of redirects, bad creative, low fill rates, and other indicators of poor quality. How do you decide which of your partners can stay, and which need to be cut off? We want to know your methods! Take this quick survey, which will help us build out a playbook on demand partner evaluation and ad quality later this spring.
The Google News Initiative is a mix of new and old offerings to boost quality news and root out disinformation. Also, Meredith will lay off 1,200 Time Inc. folks in a wide review of its portfolio. Vox already laid off some people in February, and now its publisher explains their strategy. Meanwhile, programmatic CPMs increased in 2017.
Blockchain promises a level of transparency the ad industry needs in order to clean up the supply chain. But it could disclose fees in a way that could hurt the business of some of those companies along the supply chain, even legit ones. Brian LaRue asks how much transparency is too much—and wonders how soon we need to answer that question.
