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Netflix Considers Ad-Based Subscription, Could Shake up SVOD Business

Raise your hand if you remember when a Netflix subscription was $8.99 a month? πŸ™‹πŸΎβ€β™€οΈ Minus all the fancy tiers, their initial subscription model, and the exclusively intriguing content attracted subscribers and made them the category leader and most popular SVOD platform that they are today. These days, they are…

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Tubi Becomes First CTV Pub to Implement UID 2.0

The Google third-party cookie crackdown might be on pause, but that's not stopping pubs from testing likely alternatives. Fox Entertainment owned, ad-supported video-on-demand service, Tubi now joins a growing list of publishers supporting Unified ID 2.0 as β€œthe first CTV publisher to implement Unified ID 2.0 to solve for the…

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