In a detailed discussion with AdMonsters' Yakira Young, James Rosewell, co-founder of Movement for an Open Web, discussed the nuances of the Competition and Markets Authority's (CMA) recent report and concerns regarding Google's Privacy Sandbox.
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With cookies eventually going away for good, SPO may never be the same. So where does that leave SPO and how will advertisers and suppliers work together again to retain the efficiency to which they’re accustomed?
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GumGum, a contextual advertising company, announced some good news for the planet. Thanks to its traffic-shaping partnership with Assertive Yield, the company has lowered its bidstream carbon emissions by 38% — avoiding an average of seven tons of CO2 emissions daily. We spoke with Kara Petrocelli explains how traffic shaping…
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Unwind Media is pioneering strategies that not only lessen the publisher's environmental impact but also enhance their bottom line. In this exclusive Q&A, Downinghall shares insights into the innovative approaches that have enabled Unwind Media to balance economic performance with ecological responsibility, providing valuable lessons for the industry.
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Alpine Founder Brian Murphy talks about what media sustainability means in 2024. AdMonsters spoke with Murphy about Alpine Project's progress, how brands and agencies can measure the environmental impact of their ad spend, why ad tech companies should start operating on cloud-based platforms, greenwashing and so much more.
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Discover how John Osborn, Director of Ad Net Zero USA, aims to align the advertising industry with sustainability practices. This AdMonsters Q&A explores his dual passion for advertising and environmental responsibility, emphasizing actionable steps towards achieving net zero emissions in ad tech.
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In 2023, AdMonsters spoke with industry experts about the feasibility of green digital advertising campaigns, and the steps required of all players for our industry to achieve net zero. As Earth Day approaches, we revisited the topic to assess progress, identify new threats to carbon reduction goals, and explore critical…
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April is financial literacy month, which for those of us in digital advertising might raise the question: What does financial literacy entail for publishers? The key is understanding all the data surrounding ad buys to ensure publishers know exactly what they're selling and receiving in return, reconcile discrepancies between their…
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AdMonsters is thrilled to unveil the launch of the AdMonsters DreamTeam, an exclusive opportunity to shine the spotlight on the brilliant minds and visionary leaders within the realm of ad operations and revenue optimization.
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In a world where data reigns supreme, few have managed to navigate its complex waters with the finesse and insight of Madeleine Want. As Vice President of Data at Fanatics Betting & Gaming, Want has been at the forefront of leveraging data in dynamic and transformative ways. Her journey, stretching…
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