The Trade Desk is reportedly building a smart TV operating system, potentially reshaping ad tech by integrating retail data with CTV viewership. We explore what this means for advertisers, publishers, and the future of CTV.
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Learn how video publishers can optimize ad revenue through data-driven metrics, building a strong demand stack, and exploring alternative revenue streams like audience extension. Boost your strategy with these actionable insights for CTV and FAST monetization.
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GumGum’s latest analysis reveals how contextual advertising tools reshape political campaigns by uncovering significant media trends and sentiment shifts, offering strategic insights for tailoring messaging and targeting.
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With cookies on the decline and privacy on the rise, publishers and tech leaders are rewriting the rules of identity resolution. Insights from AdMonsters Publisher Forum Boston reveal what’s working — and what’s not — in the quest for sustainable identity solutions.
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Discover how extended payment terms are stalling ad tech innovation as credit tightens and brands like Keurig Dr Pepper push for longer cycles. Explore the ripple effects on vendors, agencies, and the entire ad tech ecosystem, and learn about alternative financing solutions that could offer a lifeline in this challenging…
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In her keynote address at Publisher Forum Boston, Claire Atkin, Co-founder and CEO of Check My Ads, called for increased transparency in digital advertising to prevent disinformation, support quality journalism, and help bolster publisher revenue.
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Direct mail offers a stable and predictable alternative amidst fluctuating digital ad rates. Unlike digital channels, where ad placements can be unpredictable and subject to rapid rate increases, direct mail provides a consistent and reliable medium. This channel's ability to lock in rates and deliver stable results makes it an…
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Apple's new Distraction Control feature could reshape digital advertising, affecting how publishers engage users and generate revenue. In this exclusive Q&A, Vegard Johnsen from eyeo explains what this means for the future of online content and advertising.
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In July 2024, we surveyed and interviewed publishers to gain insights into their revenue outlook and identify their top opportunities for growth. This report summarizes our findings.
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Explore how bid shading in political advertising affects publishers' revenue, the associated risks, and strategic measures to mitigate these impacts during an election cycle with high political budgets.
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