The question long asked at AdMonsters events: why does the ad quality burden falls solely on publishers? Fortunately, that weight is finally being shared by others in the supply chain. Slowly but surely, exchanges and SSPs are starting to take responsibility when it comes to supporting ad quality in the ecosystem.…
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Fill rate is a crucial metric for publishers, who are constantly tracking all the factors that affect it. But which factors matter the most—ad quality? Floor levels? This quick survey aims to find out.
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In this playbook, developed in partnership with GeoEdge, we'll dive into why the mobile app space is due for an uptick, and why bad actors and malvetisers are likely to become even more of a threat.
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Times are changing as publishers cull demand partners in the hunt for unique demand. Increased supply path optimization (SPO) on both the buy and sell sides means that SSPs must better cater to premium publishers to ensure they’re part of the preferred supply chains. To become better strategic partners with…
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Hacker VeryMal has been deploying some particularly nasty and sophisticated malvertising attacks all throughout 2009. We chatted with Confiant to understand what makes VeryMal's attacks particularly complicated, as well as how malvertisers are evolving.
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If digital media monetization was as easy as hooking up a slew of page placements to programmatic demand sources and just watching the revenue roll in, all of our lives would be far less stressful. We also probably wouldn’t have jobs. No, there is a nuance to digital media monetization—dare…
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For digital media and advertising 2018 has been a really exciting, but often bumpy, roller coaster ride. As far as ad operations is concerned, blockchain, artificial intelligence, location services, and mobile-first everything are offering promising monetization alternatives and other opportunities that bring publishers and brands closer to audiences in more…
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The spread of bad ads is pretty bad in general, but since 2017— throughout the security software industry — cryptojacking has been known as the Evil Overlord (most menacing and most prevalent) of all cyber threats. Hackers looking to get rich quick from mining cryptocurrency illegally are the culprits, and…
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You know what unfortunately is already too easy? Delivering malware to publishers via the open programmatic marketplace. The latest high-profile case involves a fake company called "Amobi" (not to be confused with the legit Amobee) dropping malicious code through a wonky Claritin ad. As tempting as it is to roll…
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It's not your imagination—most malvertising attacks do happen over weekends. Bad actors hope to catch ops when its guard is down, so the gatekeepers must always be vigilant. A robust ad-quality solution is an essential tool for a publisher, but finding the right one requires a great deal of due…
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