At a time when more competition exists amongst streaming media services, Disney Advertising landed on a strategy to accelerate access to Disney+ AVOD inventory when the publisher launched its Disney Campaign Manager. In 2023, over 4,500 advertisers and 1,000 agencies transacted on Disney Campaign Manager, with many of those brands…
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A new CIMM + 4As report offers a methodological approach for assessing privacy liabilities, as well as established and emerging solutions to help TV advertisers launch privacy-compliant campaigns.
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Digital media professionals understand that time and attention form some of the most valuable currency consumers can offer to a brand. Yet, amidst this awareness, numerous U.S. brand marketers overlook a realm abundant with attention: mobile gaming. We spoke with Josh Qualy of Digital Turbine to understand these data points…
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Approximately four years have elapsed since Google sent shockwaves throughout the advertising sector by revealing its intention to phase out third-party cookies. Now, the industry is prepared for the incoming industry evolution.
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As AdMonsters' Content Director, Lynne d Johnson, preps for her upcoming keynote chat with AdTechGod about the future of CTV on November 6, 2023, at Publisher Forum New Orleans, she decided to feed some ideas into ChatGPT to figure out what they might chat about. She decided to turn it…
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CTV consumption skyrocketed in 2020, and the growth is not slowing anytime soon. CTV publishers and advertisers have mined these growing audiences like a gold mine with much success. Although not all that glitters is gold, the CTV mine stores a few pieces of fool's gold.
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To learn more about FAST and where it fits into the TV landscape, we talked with Ron Gutman, CEO of Wurl, a 25-year veteran of the TV industry. Wurl and Samsung launched the world’s first native FAST channel in 2018, and today Gutman is hoping that over the next five…
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At Advertising Week New York there were eight stages representing the eight different areas of the advertising industry. The tracks included marketing, ad tech, the creator and influencer economy, television, creative, web3, DEI, leadership, female empowerment, and of course the most glorified of them all, AI. Check out these AWNY…
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At the CIMM Summit, industry experts discussed the success of independent streamers, but to establish a more effective process, streamers must address current challenges to connect with their highly engaged audiences.
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During the last week of September industry experts provided their perspectives on streaming and linear challenges like measurement, the state of linear tv compared to streaming, sustainability, cost effective programming, understanding Gen Z, first party data, and more. In case you missed it, dive into the short summaries of our favorite…
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