Friction is the enemy of growth — and today's publishers have to mitigate quite a bit of friction in order to breeze through revenue goals, quarter after quarter. There's the natural tension between fulfilling advertisers' (growing) demands and delivering a frictionless content experience for users. There's friction between different platforms…
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Supply Path Optimization (SPO), aka finding the most direct route to a publisher’s inventory, sounds like an activity that’s best left to the world’s DSPs. After all, they’re the ones with the AI-powered algorithms that focus on winning ad placements for advertisers. SPO actually requires teamwork amongst all parties, especially those…
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From third-party cookie deprecation, to ColoPA, CCPRA, Apple and the looming antitrust pressure on Google and Facebook, the business of digital publishing is being rebuilt right now ... pixel by pixel. And while there’s no such thing as a crystal ball, AdMonsters has partnered with Jeeng to come up with…
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The people have spoken: There are too many ads on the internet. So many, in fact, that it drives consumers to install ad-blocking software on their desktops and mobile devices. This often drives publishers to write off ad-blocking audiences as lost traffic. But provided with the right incentives, like less…
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In a cookieless, privacy-centric future, you need to focus on first-party data. But focusing on first-party data is a broad statement that can easily leave you asking what exactly does that mean we should do? There are 6 steps to making sure your organization is able not only to function…
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Publishers are already using what they know about their audiences to fuel their editorial, but those very same insights can be used to power advertising and revenue as well. Leveraging your first-party audience data, you can build a scalable direct-sold program around premium ad packages that resonate with your audience…
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It never fails. At nearly every PubForum event, either IRL or virtual, the topic of outsourcing is something the AdMonsters Community wants to talk about. But unfortunately, there never seems to be enough time to cover all of the intricacies that go along with determining whether outsourcing is right for…
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With the growing tragedy that is the pandemic, numerous businesses, including advertising, experienced great challenges. The emergence of AI, the excitement around 5G, expectations put on Out-Of-Home, and other trends we all thought would become the cornerstones of 2020 were dramatically swept aside by COVID-19. Let's take a closer look…
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How do you hire, train, and manage during a pandemic? Now with folks working-from-home for what seems like indefinitely, as well as furloughs and layoffs reducing staffing, things couldn't seem more challenging. In this video from AdMonsters PubForum+ December, 8-10, 2020, a group of managers moderated by Melissa Chapman, Founder…
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The latest trend in profit and brand expansion is not isolated to the music industry. It’s the writing on the wall for what media companies should and need to do with their brand prowess. What you read/ watch is as much a part of your personal brand as the music…
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