Last week, I went to LeadsCon in Las Vegas. After sitting through sessions on customer lifetime value and creator-led video performance, it became clear to me that lead gen and programmatic folks are trying to solve the same problem, just from different angles.
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Until now, Amazon largely operated its own parallel ad auction alongside publishers’ Prebid setups, such as Amazon TAM (Transparent Ad Marketplace) for large enterprise publishers and Amazon Unified Ad Marketplace (UAM) for midsize publishers. That meant Amazon demand often sat outside the same decision layer where publishers already managed competition,…
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Since last spring, AdMonsters and AdExchanger have been sharing the same editors, joining the same team meetings, and aligning our backends. So now it's time for the front end to switch, too.
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Looking ahead to 2026, publishers face an uphill battle as new AI search habits become ingrained in consumer behavior. So we asked publishers what new initiatives they’re committing to in 2026.
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To understand how EssentiallySports pulled off the leap from anonymous upstart to industry standout, we have to rewind to a different kind of origin story: one that started with a lot of late nights working in a college dorm room in India.
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The Chief Marketer Network today announced that AdMonsters will officially join AdExchanger, unifying content onto a single website, AdExchanger.com. The move is a nod to the rapidly evolving, increasingly intertwined relationship between the publisher and ad tech communities.
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As we look toward 2026, we can see key sell-side trends emerging: Vertical video content is boosting on-site engagement, sell-side decisioning is putting more power in publishers’ hands, and publishers are providing programmatic transparency.
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Across CES, the message was consistent: Advertising is getting more automated and more interconnected. But, as always, who gets to be in control and on what terms depends on where one sits in the ecosystem.
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BigScoots integrates Cloudflare’s advanced controls directly into its platform for Mediavine publishers, providing actionable data and technical support that align with publishers’ monetization needs.
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The speed of this AI-driven pivot—with campaigns running at warp speed—is creating new, severe regulatory pressure. The old way of thinking about risk is officially dead.
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